Tuesday   2nd November	Wednesday   3rd November	Thursday   4th November
Morning	Badge Pick-up for the Store Tour Programme	09.00 Plenary Business Session	09.00 Plenary Business Session
Lunch	12.00 Presentation of the Portuguese Retail Scene  12.30 Coach departure for the Store Tour Programme in Lisbon	Networking Buffet Lunch for all Delegates	Networking Buffet Lunch for all Delegates
Afternoon	12.00- 18.00 Store Tour Programme in Lisbon (optional - pre-registration necessary)	Plenary Business Session   Highlight Presentation	Plenary Business Session Highlight Presentation
Evening	19.00 Official Welcome Cocktail	19.00 Official Cocktail & Dinner	16.00 Transfers to airport

 

 

 

 

 

 

12.00-12.30
Presentation on the Portuguese retail scene by Nielsen

Ana Paula Barbosa, Retailer Services Director, Nielsen Portugal

 

12.30-18.00

Lessons in Marketing from Portuguese Retailers

Discover the Portuguese retail scene through The Marketing Forum’s Optional Store Tour Programme.  The Forum’s Store Tour Programme is unique in that participants will walk the shop floor with the marketing managers of the host companies. Participants will have first-hand discovery of how leading retailers are tackling their marketing challenges. Marketing directors from local retailer companies, including El Corte Inglés, Jeronimo Martins and Sonae will personally host the visits to explain the challenges they face in the Portuguese market. The tour is optional, offered at an additional fee, available on a first-come, first-served basis and delegates are requested to register for the tour.

Continente

Host: Miguel Osório, Marketing Director, Sonae
Sonae MC is the sub-holding company of the Sonae group in the food retail sector. It opened its first hypermarket in Portugal in 1985, the “Continente” in Matosinhos. Continente is Sonae Distribuição’s leading flagship store, recognized for the 6th consecutive year with the  “Superbrands” award, a distinction given to brands which operate above and beyond their market competitors. In addition to this distinction Continente has also been elected “Trusted Brand” in Portugal for the 8th consecutive year. Its stores, with an average sales areas of 9,000 m2, are located in major shopping centres within the main cities of Portugal. Its strategy is based on highly competitive prices, variety, customer care and services combined with a promotional marketing approach. Today the company operates 39 Continente hypermarkets spread throughout the country as well as 132 Modelo supermarkets, 110 Área Saúde para-pharmacies, 81 Bom Bocado restaurants, 39 Ópticas stores, 15 Book.it book shops and 2 Pet&Plants stores.

 

El Corte Ingles

Host: Manuel Paula, Marketing director, El Corte Inglés - Grandes Armazéns, S.A.

 

Pingo Doce

Jerónimo Martins is a two centuries old Portuguese group with international operations in food distribution and manufacturing. In Portugal, the group has a leading position in the distribution of fast moving consumer goods with 347 Pingo Doce supermarkets* (market leader) and 9 Feira Nova hypermarkets*. It employs over 25,000 people, has a total sales area of 449,044 sqm. The first Pingo Doce supermarket was opened in 1980; its strategy is based on proximity, quality and constantly low prices. The group also includes 35 Recheio cash n carry stores* (market leader) and two food service platforms. * Figures end 2009

Recheio

Host: Luís Araújo, Marketing Director,  Recheio
With 36 stores and 3 Food Service Platforms, Recheio of the Jerónimo Martins group is the absolute leader in the wholesale market in Portugal. Clear leadership that stands out either in the HoReCa channel, offering the largest specialized brand – MasterChef, and in the Traditional Retail channel.

 

 

19.00
Welcome Cocktail for Conference Participants at the Hotel Cascais Miragem
Members of the Marketing Committee will be present to personally welcome you to the Marketing Forum in Lisbon.  Meet and network with fellow conference participants.

 

 

 

09.00 to 18.00

09.00-09.15
Welcome by the Marketing Committee Chairman
Stephen Smith, Senior Vice President Strategy, Marketing & Communications, Delhaize, Belgium

 

Jean-Marc Saubade, Managing Director, The Consumer Goods Forum

 

09.20-09.35
Setting the Scene for the Forum
Conference Moderator Frances Edmonds, Author & Presenter, United Kingdom

How Have Consumers Changed and What Does it Mean to Me?

 

Rising from the Storm
How have markets, consumers, shoppers behaved in a post recession environment?
Jean-Jacques Vandenheede, Director Retailer Insights Europe, Nielsen, Belgium

10.15-10.45
The New Normal 
Peter Hinssen, Managing Partner, Across Technology, Belgium

10.45-11.30 Refreshment break

 

The Consumer is Changing. So what?
How have consumers changed and what this means to me, to my business, to my marketing strategy? And why does it matter?
Belinda Youngs, Chief Marketing Officer, Sobeys Inc., Canada

 

12.10-12.40
The Consumer is Changing. So What Does it Mean to the Manufacturer?
Learn how this manufacturer capitalizes on the changing consumer.
(Speaker to be confirmed)

 

 

14.15-14.45
The Consumer is Changing. So What Does it Mean to the Retailer?
Reacting to the recession and changing consumer behavior, this high end retailer launched a new economy brand called Essentials, a high quality product range at good value. Not only did Waitrose maintain its customer base but became Britain’s fastest-growing supermarket. What have been the lessons learned in offering “quality you’d expect at prices you wouldn’t?”
Mark Price, Managing Director, Waitrose, United Kingdom & member of the Board of Directors, The Consumer Goods Forum

 

 

25 Years Innovating Customer Relationships
Sonae has taken a unique approach to keep up with the pace of the changing consumer. Since 1985 Sonae’s success has been based on its obsession to understand its customers and deliver more value. From the original hypermarket in 1985, Sonae has developed different food formats - Continente, Modelo and Modelo Bonjour - and also specialized non-food retail formats, like Worten (electronics) , Modalfa (apparel) , Sport Zone (sporting goods), Zippy (kids wear), Book It (book store) and Área Saúde (pharmacy or health & beauty).
The enduring success achieved over the last 25 years is based on the on-going development of new formats, the continuous effort to exceed customer needs and expectations, and a strong sense of belonging to the communities where Sonae's stores are present.
Luis Moutinho, CEO, Sonae, Portugal

 

16.45-17.15
Adapt or Die
Collaboration – the ability to inspire people with different perspectives to imagine, explore and build together - is an incredibly powerful skill that can make a positive impact to both the world in which we live and the organisations where we work. Adaptation is key. How can retailers and manufacturers collaborate more efficiently to win tomorrow’s consumer?
Miles Hanson, CEO and Founder, The Collaboration Company, United Kingdom

 

17.15-17.25 Closing Remarks

19.00   

Evening of Networking
Spend a memorable evening of networking in good company with fellow marketers at the Hacienda Quinta do Torneiro, a typical Portuguese country house dating from the 18th century.

 

Thursday 4th November 2010   

09.00-09.10
Welcome to Day 2 of the Forum

Conference Moderator Frances Edmonds, Author & Presenter, United Kingdom

Portuguese Success at Home and Beyond Borders

09.15-09.45
Jerónimo Martins’ Runaway Success
Pedro Soares Dos Santos, CEO, Jeronimo Martins, Portugal

 

09.50-10.20
Innovation, Creativity and Marketing Ingenuity
Paulo Pereira da Silva, CEO, Renova, Portugal

13.50-14.20

 

15.00-15.45
The Magic Of Dabbawala Unfolded
Manish Tripathi, Chairman, Dabbawala Foundation, India

 

 

 

Bus transfer to Lisbon International Airport for estimated travel time 45 minutes